SENIOR CREATIVE DIRECTOR, ADOBE EXPRESS
Adobe
February 2023-Present
Adobe
February 2023-Present
- Building and leading an incredible team of creative directors, writers, and designers bringing Adobe Express to life across all channels
GROUP CREATIVE DIRECTOR, ADOBE ACROBAT
Adobe
February 2021-February 2023
Adobe
February 2021-February 2023
- Developed global Acrobat's Got It campaign with 72 & Sunny
- Built and led team of creative directors, writers, designers, and support agencies executing always-on marketing creative for Adobe Acrobat's Consumer and B2B businesses
- Bolstered Adobe Acrobat Style Guide with artist collaboration program and original photo and video library to replace stock usage globally.
CREATIVE DIRECTOR, ADOBE ACROBAT
Adobe
February 2019-February 2021
Adobe
February 2019-February 2021
- Developed global Acrobat Business Moves campaign with 72 & Sunny
- Developed global Acrobat PDF Like A Boss campaign with 72 & Sunny
- Built and led team of creative directors, writers, designers, and support agencies executing always-on marketing creative for Adobe Acrobat's Consumer businesses
- Established Adobe Acrobat's global creative style guide to lift and unify creative quality globally
VP, DIRECTOR OF STRATEGY
Contravent
2016-2019
Contravent
2016-2019
- Led a brilliant, cross-functional team of content strategists, social media managers, media buyers, and email marketing experts in the development and execution of innovative agency offerings
-Clients: Adobe, American Diabetes Association, CFA Institute, Black Feather Whiskey
CREATIVE STRATEGY DIRECTOR
MRM//McCann
2015-2016
MRM//McCann
2015-2016
- Provided creative and content strategy across Cisco verticals
- Led strategy update to Cisco.com homepage
- Developed full-funnel strategy for the Cisco Never Better campaign
CREATIVE STRATEGY DIRECTOR
Super Top Secret
2013-2015
Super Top Secret
2013-2015
- Developed platform and creative strategy for the launch of Diageo's Peligroso Tequila
- Developed and drove influencer network strategy and development for Peligroso
- Planned full-funnel strategy for Gold's Gym's Crazy, I Know Campaign
- Provide creative and content strategy across STS clients
- Executed customer and competitive research projects across STS clients
- Clients: Diageo, Gold's Gym, Ubisoft, Petzl, University of Utah Athletics
SOCIAL MEDIA CREATIVE
Edelman Digital
2010-2013
Edelman Digital
2010-2013
- Created content 24/7/365 for Unilever's AXE brand: writer, designer, shooting, editing
- Executed always-on community management for the AXE brand
- Grew Facebook and Twitter followings by millions organically
- Launched AXE Instagram and Tumblr accounts
- Planned and executed dozens of social strategies for AXE campaigns including Susan Glenn, AXE Space Academy, AXE One Night Only music tours, and Final Four and the Super Bowl sports activations
- Clients: AXE, Ben & Jerry's, Edge
SOCIAL MEDIA CREATIVE
VICE Media / VIRTUE Worldwide
2009-2010
VICE Media / VIRTUE Worldwide
2009-2010
- Created social media content for Intel's The Creators Projects and Dell's Motherboard.tv
- Developed social strategies for VICE platforms and Virtue Worldwide clients
- Served as Community Manager for VICE Platforms
- Clients: Intel, Dell, Harley-Davidson, Palladium Boots