Hi. I'm Dan.
I’m a child of punk rock, skateboarding and the world wide web who haphazardly mutated the three into one awesome career.
In 1994, I was 10 years old. I got my first skateboard. My parents tried America Online for free. And I was crushed when Kurt Cobain died.
Soon after, I started my first basement punk band. I shot music videos on my mom's Hi-8. Cut-and-pasted zines and flyers. Learned HTML to build an Angelfire website — traffic counter, guestbook, lil devil gifs and all. Booked shows on AIM. Once MySpace and Photoshop arrived, it was over. I didn't look back until I'd toured the world spreading harsh, distorted guitar noise.
Each wave of internet provided more tools to make music and reach more people. In my head, I was hustling stagedives and compact discs, but beneath the surface I was building a skillset that ranged from brand development to marketing strategy to copywriting, design, and video production.
Fast forward a few decades and I’m still at it. Still screaming into microphones. Still cutting and pasting zines. But I’ve also been honored to build all sorts of campaigns with brands ranging from Intel to Diageo to Cisco to AXE to Salesforce at agencies including VICE/Virtue Worldwide, Edelman, Super Top Secret and McCann.
In 2019, I made the jump from agency to brand, taking the role of Creative Director in the Adobe Brand Studio overseeing Adobe Acrobat. I led a hybrid team of internal Adobe creatives, specialized contractors and stellar agencies in the development of creative work from air-cover TVCs to ground-level demand generation.
In 2023, I took a new role as the Senior Creative Director for Adobe Express. And I have to admit, building creative for a product that empowers people to express their own creativity feels a little full circle.
I love this work because I love knowing the only thing that stays the same is change. I love instilling the sense of unity and mission in my creative teams that I felt jumping in the tour van back in the day.
