Hi. I'm Dan.
I’m a child of punk rock, skateboarding, and the world wide web who haphazardly mutated the three into one awesome career.
In 1994, I got my first skate deck, my parents “Tried America Online Free,” and I was crushed when Kurt Cobain died. I was 10 years old. Shortly after, I learned HTML to build an Angelfire website for my first band — traffic counter, guestbook, lil devil gifs and all. I booked my first concert on AIM. Then came Napster chat. Once MySpace arrived, I was booking entire west coast tours online. At the same time, I was learning to shoot and edit music videos and skate films while printing, cutting and pasting zines to sell at shows.

Each wave of internet provided more tools to make music, produce film, and reach more people. In my head, I was hustling stagedives and compact discs, but beneath the surface I was building a skillset that ranged from brand development to marketing strategy to copywriting, design, and video production.

Fast forward a few decades and I’m still at it. Personally, I continue to produce and promote music. Professionally, I’ve been honored to build and execute 360 campaigns for brands ranging from Intel to Harley-Davidson, Cisco to AXE Body Spray and Salesforce to Ben & Jerry’s with amazing agency teams.

In 2019, I made the jump from agency to brand, taking the role of Creative Director in the Adobe Studio overseeing Adobe Document Cloud (Adobe Acrobat, Adobe Sign). I lead a hybrid team of internal Adobe creatives, specialized contractors and stellar agencies in the development of creative work from air-cover TVCs to ground-level demand generation. 

I love this work because I love knowing that the only thing that stays the same is change. I love that my adult career in digital marketing has been as unique and evolutionary as my youthful career in punk rock. More than that, I love that I feel a unity, comradery and sense of mission with the creative teams that I lead today that’s as strong, sometimes stronger, than what I felt jumping into the tour van back in the day. 
Nothing is more fulfilling to me than making big things happen through passionate collaboration. And nothing is more rewarding than spotting the black sheep in a team and helping them realize their potential—because success in this age is only driven by the young and weird and that was me, not too long ago.
Work
CREATIVE DIRECTOR
Adobe 
February 2019-Present
VP, DIRECTOR OF STRATEGY
Contravent
2016-2019

STRATEGY DIRECTOR
MRM//McCann
2015-2016

STRATEGY DIRECTOR
Super Top Secret
2013-2015

SOCIAL MEDIA STRATEGIST + CREATIVE
Edelman Digital
2011-2013

SOCIAL MEDIA STRATEGIST + CREATIVE
VICE MEDIA
2010-2011
EDITORIAL ASSISTANT + SOCIAL MEDIA MANAGER
InsideSchools.org
2009-2010

Education
BS ANTHROPOLOGY
University of Utah, 2004-2008
Editor, Daily Utah Chronicle
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